http://www.forthekog.com/2007/03/19/adscape-and-google/ I'm the one in the middle Tue, 07 Sep 2010 10:50:08 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.forthekog.com/2007/03/19/adscape-and-google/comment-page-1/#comment-2 Dan "da Man" Tue, 20 Mar 2007 04:06:57 +0000 http://www.forthekog.com/2007/03/19/adscape-and-google/#comment-2 You see, Google made its first millions by revolutionizing the internet advertising business. They gave small advertisers an easy way to target very specific audiences online. For example, if you want, you could advertise to only people who are searching for "gears of war rumble pack". Google's just using this as another way to serve their advertisers - you don't have to even leave the Google AdWords site to advertise on the radio during certain programs, in certain parts of certain computer games, and they've even been testing ads in some newspapers. It doesn't seem much of a stretch to me although it has little to do with search. It has everything to do with targeted advertising, which is where they make all their money. You see, Google made its first millions by revolutionizing the internet advertising business. They gave small advertisers an easy way to target very specific audiences online. For example, if you want, you could advertise to only people who are searching for “gears of war rumble pack”. Google’s just using this as another way to serve their advertisers - you don’t have to even leave the Google AdWords site to advertise on the radio during certain programs, in certain parts of certain computer games, and they’ve even been testing ads in some newspapers. It doesn’t seem much of a stretch to me although it has little to do with search. It has everything to do with targeted advertising, which is where they make all their money.

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