I just watched the preview for Color Me Kubrick , a movie about a guy who got away with impersonating Stanley Kubrick, the reclusive movie director, in the early 1990s. The movie looks kinda lame, but something that’s worth noting is that at the end of the trailer, are the words “Opens March 23rd in Theaters, Available March 27th on DVD.”

This sounds like it could be disastrous. On one hand, why would people go spend $8 at a theater to see a movie that they could rent next week? On the other hand, releasing a movie on DVD so close to it’s theater release date — before publicity campaigns and movie reviews have necessarily had time to get the word out that the movie exists — could mean that no one buys it, just like no one buys direct to DVD movies.